How Much Does It Cost To Advertise On A Billboard

On the other end of the scale some of the largest landmark sites have a market lease rate of over 100 000 per period 28 days.
How much does it cost to advertise on a billboard. Billboard advertising cost is determined by the billboard s geographic market out of home ooh rating and whether it s a physical vinyl or digital board. It s really just as easy as that. An advertising firm in baraboo wi will charge for a four week billboard just around 250 while the same billboard advertising might cost 15 000 or even more in new york city. However it is important to also keep in mind that cpms tend to vary between companies and even specific billboards.
Just like any method of marketing billboard pricing is based on a cpm model which is simply the cost for one thousand impressions. 100 000 1 000 x 5 500. For more information on the cost of. The projected ad cost will be 5 cpm and the billboard will earn a total of 100 000 impressions.
How much does advertising cost on a billboard as mentioned in the guide it depends on a number of factors including the type of billboard location time of year and length of the cycle. With costs typically as high as 2 500 for a single placement billboard ads are an expensive investment for advertisers. The installation of the billboard skin onto the billboard face. Physical billboards are generally less expensive than digital boards and cost between 250 per month and 14 000 or more depending on the market.
However as consumers find more ways to avoid other types of traditional advertising like television and radio advertisers turn to billboard ads which are hard to avoid. Now let s do the math. Because of these different factors the price of billboard advertising has a very wide range and can cost anywhere from 200 to as much as 150 000 per month. Advertising on a billboard in the uk can cost as little as 20 per day vat.
How much does billboard advertising cost. Just remember that if you re hoping to own a billboard on the sunset strip the price is much higher. Refer to our table below to see what you may pay. With that in mind it s important to determine the individual factors that actively influence the cost of renting a billboard including the size of the billboard location rental period frequency of bookings artwork production and design costs and the choice of supplier.